TOMAMU Hoshino Officially Registered Ski School ・ Partnered with 16 Hokkaido Resorts
Hoshino TOMAMU · Official School

Hoshino TOMAMU's Official School,
guiding your child from holding hands to letting go.

Everything you'd want to know before trusting us with your child — we've already thought it through.

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WHY SNOWI

Things you might be worried about:

Who's actually responsible if something goes wrong? Is the instructor even insured? Am I paying an unlicensed instructor with no visa or registration?
These are exactly the things we deal with every day — and most want you to feel at ease about.

Emergency Response

ApproachA complete response process — from on-site assessment and contacting parents, to Emi herself accompanying your child to the hospital as translator
DifferenceNo language barrier to worry about — an instructor is with you the whole time to help communicate and handle things
OutcomeIf an accident happens, you're never facing it alone
ProofEvery course includes accident insurance up to ¥200 million — see the "Peace of Mind" section below for the full response process

Preparing Your Child Emotionally

ApproachOur 6-stage "Hand-in-Hand to Letting Go" method — never just leaving your child to figure it out alone
DifferenceConfidence is built at every stage before moving on — never pushing your child faster than they're ready
OutcomeNo scary experience to leave a bad memory — your child will want to come back and ski again
ProofAfter each lesson, the instructor will tell you in person which stage your child reached that day

Progress You Can See

ApproachAt the end of every lesson, the instructor tells you in person which stage your child has reached
DifferenceYou're not left guessing how much your child learned — there's something concrete to go by
OutcomeYou know exactly what you paid for — it's real teaching, not just supervised play
ProofSee the parent testimonials below describing their children's actual progress
HOW WE TEACH

Hand-in-Hand to Letting Go
— Our Children's Ski Introduction Method

The biggest fear on a child's first day on snow isn't falling — it's getting scared and never wanting to ski again. This is Snowi's own named teaching method, letting your child progress step by step from having their hand held to skiing off on their own, all on day one.

01

Feel the Glide

The instructor holds the board the whole time to control speed, while teaching your child to brake on command

02

Gradual Release

The instructor gradually eases off, letting your child start moving with their own leg strength

03

One-Hand Support

Your child can now control most movements themselves, so the instructor switches to one-handed support

04

Just a Hand to Hold

The instructor only holds your child's hand while they glide on their own

05

Letting Go Completely

Your child can glide and brake entirely on their own — this is what "letting go" really means

06

Always By Their Side on the Lift

The instructor guarantees to ride every chairlift with your child — never alone, always safe

Actual timing varies with each child's confidence and muscle development, but most children complete the first five gliding stages within one day (a 6-hour 1-on-1 lesson). Riding every lift together is our safety commitment to every child, start to finish. At the end of the lesson, we'll tell you which stage your child reached that day.

PEACE OF MIND

Why Parents Can Trust Us With Their Child

What parents really care about isn't "how patient is the instructor" — it's who's responsible if something goes wrong. Here's exactly what we do.

Hoshino TOMAMU's Official School.Snowi is operated by Shinmei GK and is the officially recognized ski school of the Hoshino TOMAMU resort — our credentials are verifiable, not just any instructor off the street.

Emi Herself Accompanies You to the Hospital.If an accident requires medical care, Emi personally goes with you to the hospital to translate and handle things on the spot — you're never left to figure it out alone.

Verbal Progress Update After Every Lesson.At the end of each lesson, the instructor tells you in person which stage of "Hand-in-Hand to Letting Go" your child reached that day — so you can see the progress.

  1. Assess the situation on the spot immediately, calling resort rescue if needed
  2. Contact the parents right away to explain the situation and next steps
  3. Help with insurance claims and coordinating medical contacts
  4. Emi herself accompanies you to the hospital to translate and help handle things on-site
  5. Course fees will be explained separately depending on the situation — see "Disclaimer" for details
SOCIAL PROOF

What Past Guests Say

9+
Years of Local Teaching Experience
16
Partner Resorts
¥200M
Maximum Insurance Coverage

星野TOMAMU・富良野・神居・聖誕禮物公園・旭岳・Pippu比布・canmore・Sahoro佐幌・黑岳層雲峽・Kamoi神威岳・Teine手稲・Sapporo Kokusai札幌國際・Kiroro・Rusutsu留壽都・Hidaka日高國際

★★★★★

"The instructor was incredibly patient with our kids. We have daughters aged 4 and 6, and our 6-year-old picked it up so quickly. It wasn't just about having fun — they also made sure us total beginners stayed safe. Highly, highly recommend. Thank you for giving our family such wonderful memories."

— Tsai Hsing-chieh, family with two children
★★★★★

"My very first instructor was Emi. From falling-leaf turns to J-turns and C-turns, it only took two lessons — her explanations were simple, clear, and detailed, always getting straight to the point. Emi's guidance started my whole skiing journey last year, and this year I'm planning to take the SAJ certification test."

— Rio Chen
★★★★★

"Thank you Emi for the careful explanations and coaching — adjusting to our ability and going up and down the slope with us over and over to practice. Thank you."

— Ju-Nan Huang
★★★★★

"Thank you Emi and Tommy — two days of lessons, and it was such a great experience! Everything was explained so clearly. Our 7-year-old learned alongside us adults and kept up perfectly!"

— Chen Xiao-xi
★★★★★

"Emi is the best kind of instructor, seriously!"

— Hanson Wang
★★★★★

"Thank you Emi for two days of lessons — from gear to getting on and off the lift to every single movement, everything was explained so carefully, and adjusted to how I was doing. Really thoughtful, and it made for a great skiing experience."

— Chan Han-ching
★★★★★

"My first time snowboarding — thank you Emi for the careful explanations on everything from getting on and off the lift, to falling-leaf turns, to C-turns, and I ended up successfully learning S-turns. She'd point out right away where I wasn't doing well, so I could spot my own issues and fix them immediately."

— Liao Chih-hsuan
★★★★★

"I was so lucky that Emi was my instructor the very first time I learned to ski. From putting on gear to riding the lift to actually skiing, everything was explained so clearly that even as a total beginner I learned S-turns in no time. My whole first skiing experience was amazing."

— Wan-Yu Liao
★★★★★

"Such an enjoyable lesson — super detailed and careful explanations. Learned S-turns in a single day. I love Emi, she's the best instructor, highly recommend!"

— Winifred Chow
★★★★★

"I'd never taken a lesson before and could only fumble along on my heel side — but with Emi's patient teaching, I learned toe side and C-turns in one day, and even managed S-turns by the end. It was amazing!"

— Chia-Tsen Chen
★★★★★

"Thank you Emi for getting us complete beginners to S-turns in a single day — we even tried an intermediate run. Next time we're skiing in Hokkaido, we're definitely booking you again."

— Yi-Lu Li
★★★★★

"Thank you Emi, such great teaching — and her Chinese is excellent too!"

— Chiu Chung-sheng
★★★★★

"Our instructor was dedicated and patient — I fell in love with skiing from the very first lesson. Highly recommend!"

— Ray Wang
★★★★★

"I've taken lessons many times before, but this was by far the most I've learned — the instructor was incredibly patient. Highly recommend."

— Ivy Kao
THE COURSES

4 Course Lengths — Find the Pace That Fits You

Whether it's your first time on a board, you want a relaxed pace alongside your vacation, or you already have a base and want to tackle powder and trees — there's a course designed for you.

Beginner · 3 Hours
Easy Taster Lesson
Try it out and see if you like skiing — without wearing yourself out
  • Morning 9:00–12:00 or afternoon 13:00–16:00 (choose one)
  • Snowboard or ski, your choice
  • Good for: short time at the resort, still deciding if you're into it, worried about physical strain
¥55,000from/low season・1-on-1
Book Now →
Beginner · 4 Hours
Relaxed Progress Lesson
No early rush, a proper lunch break — skiing and vacation, both taken care of
  • 10:00–12:00 + 13:30–15:30, with a 1.5-hour lunch break
  • Snowboard or ski, your choice
  • Good for: not wanting to rush in the morning, want to keep a relaxed vacation pace
¥70,000from/low season・1-on-1
Book Now →
Advanced · 6 Hours
Powder/Park Guide
Safely venture off-piste and feel what real powder floating is like
  • 9:00–12:00 + 13:00–16:00, with a 1-hour lunch break
  • Choose Park or Powder/Tree Guide
  • Requirement: comfortable making S-turns on red (blue) runs
  • Currently offered mainly at Hoshino TOMAMU
¥98,000from/low season・1-on-1

Priced the same way as the 6-hour beginner course (by group ratio and season)

Book Now →
PRICING

Full Pricing

*The prices below are for lessons only and do not include lift passes or equipment. *Course hours are actual teaching time, with breaks already excluded. *"Per person" is the total course fee divided by group size — you'll still be billed as one group.
Low season: Dec 1–22, 2026; Jan 4–Feb 2, 2027; Feb 16–25, 2027; Mar 3–Apr 1, 2027; Apr 7, 2027–resort closing.
Peak season: Dec 23, 2026–Jan 3, 2027; Feb 3–15, 2027; Feb 26–Mar 2, 2027; Apr 2–6, 2027.

Low Season Pricing
Instructor : Students3 Hours4 Hours6 Hours (Beginner/Advanced)
1:1¥55,000¥70,000¥98,000
1:2¥65,000
(¥32,500/person)
¥80,000
(¥40,000/person)
¥108,000
(¥54,000/person)
1:3¥75,000
(¥25,000/person)
¥90,000
(¥30,000/person)
¥119,000
(¥39,666/person)
1:4¥85,000
(¥21,250/person)
¥100,000
(¥25,000/person)
¥140,000
(¥35,000/person)
Peak Season Pricing
Instructor : Students3 Hours4 Hours6 Hours (Beginner/Advanced)
1:1¥65,000¥90,000¥118,000
1:2¥75,000
(¥37,500/person)
¥100,000
(¥50,000/person)
¥128,000
(¥64,000/person)
1:3¥85,000
(¥28,333/person)
¥110,000
(¥36,666/person)
¥138,000
(¥46,000/person)
1:4¥95,000
(¥23,750/person)
¥120,000
(¥30,000/person)
¥148,000
(¥37,000/person)

The advanced course (Park/Powder-Tree Guide, 6 hours) uses the same pricing as the 6-hour beginner course, calculated by instructor-to-student ratio and season — see the "6 Hours" column above.

FAQ

Frequently Asked Questions

Can I join with zero ski experience?
Yes. Our instructors adjust the pace to your actual level, starting from putting on gear and riding the lift — no prior experience needed. We recommend starting with the 3- or 4-hour beginner course.
Do the instructors speak Chinese?
Yes. The founder and most of our instructors can teach in Chinese; you can note your preferred teaching language on the booking form and we'll match you with a suitable instructor.
Which resort are lessons held at?
Most of our lessons currently take place at Hoshino TOMAMU, where we're deeply familiar with the terrain and conditions. If you need a different resort, just let us know in the notes and we'll do our best to arrange it.
Will the lesson be cancelled in bad snow or weather?
We decide whether to adjust or postpone based on on-site conditions and a safety assessment — see "Snow Conditions & Safety Statement" below for details. Safety always comes before keeping to schedule.
Do I need to bring my own ski gear?
No — we can arrange equipment rental for you. Just let us know your needs in the notes field.
Can children join the lessons?
Yes — we have extensive experience teaching families and children, adjusting our approach to each child's age and physical ability. Please note your child's age in the booking form.
What payment methods are accepted?
Beginner courses support secure online credit card payment (via Stripe) — once your group size and date are confirmed, you can complete payment. Advanced courses involve more complex venue and instructor scheduling, so we confirm details first before payment.
FROM THE BLOG

Blog

Resort guides, gear know-how, powder safety — practical content, always updated.

First-Time Skiing/Beginner Lessons

Is Full-Body Soreness After Skiing Normal? How Long Until Beginners Recover?

It's normal delayed-onset muscle soreness — most beginners feel better within a few days, and their muscles come out stronger.

Read More →
Chinese-Speaking Ski Instructors/Ski Schools

Do Beginners Really Need an Instructor? How Much Faster Is Lessons vs. Figuring It Out Alone?

It's not mandatory, but we strongly recommend at least one day with an instructor — it's dramatically faster than figuring it out on your own.

Read More →
Skiing in Hokkaido/First Time in Hokkaido

Bringing Your Own Skis Abroad — What to Know About Baggage Rules for Ski Gear

Sports equipment rules vary by airline — be sure to check size limits, weight allowances, and check-in timing before you fly.

Read More →
View All Posts →
ABOUT US

About Snowi

Snowi was founded by Emi and is TOMAMU Hoshino's officially registered ski school, with licensed instructors at other resorts as well. All instructors hold international certifications and have 10+ years of multilingual teaching experience. Our teaching spans 16 major Hokkaido resorts — from Kamui to Furano to TOMAMU — so wherever you are in Hokkaido, there's a course time and instructor to fit you.

If your trip needs more than lessons — airport transfers, accommodation, gear storage and maintenance — check out our sister service Hokkaido Powder Club

POLICIES

Disclaimer・Cancellation Policy・Snow Conditions & Safety Statement

Cancellation Policy

Applies regardless of reason

Please note: the refunded amount is net of Stripe processing fees deducted from the total.

Snow Conditions & Safety Statement

Skiing and snowboarding carry inherent risk, and accidents can occur due to snow conditions, weather, terrain, or an individual's physical condition. We reserve the right to adjust, postpone, or cancel a lesson based on on-site snow conditions, visibility, avalanche risk, and other safety factors, with participant safety always the top priority. Every course includes accident insurance up to ¥200 million; claim terms and coverage are subject to the insurer's actual policy conditions.

Participants must honestly disclose their health condition, any prior injuries, and their skiing experience, and assess for themselves whether a particular course level is suitable — the advanced course (Park/Powder-Tree Guide) in particular requires the ability to comfortably S-turn on red (blue) runs. Minors must be accompanied by, or have the consent of, a guardian to book.

Disclaimer

Course content, pricing, resort information, and schedules on this website are for reference only; actual services are governed by the officially confirmed booking. Snowi (Shinmei GK) is not liable for losses, injuries, or delays caused by force majeure, third-party service providers (such as resorts or lift operators), or participants' own actions, though we will do our best to assist with any related matters.

Book a Course

Choose your course length and fill out the form below — we'll confirm within 48 hours.

Group Size
Number of Adults
Number of Children
Preferred Date
Number of Days

Once your group size and date are confirmed, we'll send a Stripe payment link.

✓   We've received your booking request — thank you! We'll confirm within 48 hours. For urgent matters, contact us directly at snowisnowjp@gmail.com